About
MEET CAROLINE MOYLAN
I scale premium beauty, skincare and longevity brands - where the product is expensive, the decision is considered, and the brand itself is the asset.
Premium grows differently. When someone is spending £200 or £2,000, they take weeks to decide, and what moves them is proof rather than persuasion. That means creative built on credibility, patience with longer consideration windows, and a much closer relationship between brand and performance than the two usually get.
That's what I do, and have done since 2017 - most recently with LYMA and Skin Rocks, alongside founder-led brands including Detox Kitchen and Kurami.
New York born, London-based for 15 years, now splitting my time between the two - so UK and US markets, not one as an afterthought.
About Ad Maiora
AD MAIORA: "Towards Greater Things"
A Latin phrase a client used to confirm our working together. I’d never heard it before and loved the way it sounded - particularly its use to congratulate someone on achieving their goals before they happen.
Positivity, optimism, and growth. Which has always been the foundation of my career, and the reason I do this work.